Startech is an initiative of Al Akhawayn University in Ifrane Incubation of entrepreneurial ideas launched in partnership with the University of Salento in Italy. It aims to nurture an entrepreneurial culture among AUI students and alumni across all areas of specialization by challenging them to turn their technological ideas into real business opportunities helping them successfully launch start-ups and by supporting them in their learning. lead the companies of tomorrow. Additionally participants will have the opportunity to be exposed to potential investors who may be interested in their business ideas and who will assist them in the financial support process. The underlying theme of the competition is technology-led entrepreneurship.